Abstract: An interactive technology intentionally designed for the purpose of changing users' attitudes or behaviors without coercion or deception. Persuasive technology melds the fields of psychology and information/communication systems. Researchers are utilizing persuasive technology as a tool to influence, promote, or even change the behaviors, feelings, or thoughts of an individual through the voluntary use of various electronic devices, including computers, mobile phones, wireless technologies, mobile applications, and video games. Also referred to as captology (which incorporates the CAPT acronym, which stands for computers as persuasive technologies), persuasive technology relies upon the increased interactivity and engagement of individuals with modern information and communication technologies, which can provide many opportunities for influencing the behaviors of information-system users